Why Twitter?

This is part two of the Twitter series. Check out the rest of the articles:

What is Twitter ?
– Why Twitter ?
The Twitter Madness
– Is (Twitter + Facebook) > (Google + Bing) ?
– Advertising on Twitter !
– and more

So, why Twitter?

Twitter is useful for individuals and companies who’d like to broadcast live updates directly to their target audience.

For Individuals

People just do not have enough time to stay in touch with all their friends on a day to day basis. While facebook helps you connect with friends and family in a closed and private way, Twitter does just the opposite: it broadcasts updates for the world to see. This is therefore a great tool of communication for celebrities.

For Companies

Twitter is increasingly being used as a social media tool by many companies to reach out to their audiences directly. This form of informal communication helps companies to build trust and be more informal. Twitter is also a fantastic social media tool to get feedback and live updates.