Two months of Posterous Awesomeness
I’ve been using Posterous for 2 months now, and I have to say it is great. Actually, it is WOW. I very much regret not coming across it earlier, as Posterous was launched much earlier in May 2008. Where was I? :(
Anyways, I now have two cool blogs powered by Posterous:
1. live.rameshkoneru.com – The lifestream link in the header of my personal domain is powered by Posterous.
2. Jokulu.com – A custom domain hosted on Posterous. Take a look and subscribe. Its fun.
I own a couple of other web domains, but never really used them because developing and maintaining each of these was a tedious and time consuming task. Posterous could prove otherwise.
Ok, now onto the Posterous story: Pre-posterous, Posterous and Post-Posterous.
PRE-POSTEROUS
Wordpress
I use Wordpress for my personal domain, and it serves me well. It had extensible, i.e., it had plenty of themes, was web based, was highly configurable, was search engine friendly, and even had plugins for almost any task.
However, posting to Wordpress was time consuming, and sharing to social sites required a lot of fiddling around. You could autopost to twitter and facebook. Users could retweet or share your posts on facebook. But the process was never seamless. It required adding plugins, activating and configuring them, among other things. Most important of all, you had to wade through tons of junk plugins before you found the one you were exactly looking for. Those were the days.
If I were to develop and maintain another of my other websites with Wordpress, it would take a good chunk of my time. And so I looked around for alternatives, and came across Tumblr.
Tumblr
Tumblr was neat. It had tons of cool themes, allowed autotweeting of new posts, and even had a “tumble this” feature (like retweets, in Twitter). I thought this was great, and so created a couple of accounts, and had each of these tumblelogs pointing to their custom domains. But somehow, I was not quite happy. Many things were lacking, and it somehow did not feel right. Facebook integration was lacking. Commenting was lame. Writing a post was not as easy as it should be. And in a way, it seemed just like blogger. Nothing great. Nothing innovative to ease my workflow. There had to be a better solution.
Chancing upon Posterous
Around the same time, I was reading the wonderful blog of Abinash Tripathy, founder CEO of Infinitely Beta. In one of his articles, he mentions how he and his former boss, Satish Dharmaraj built a kickass product: Zimbra and later sold it off to Yahoo for a whopping sum of money. I’ve been using Zimbra for a while and really like it, but never cared to know who built it and stuff. Well engineered products are rare in India, and so it genuinely surprised me that such a wonderful product was actually built by an Indian team, with an Indian CEO.
I googled Satish Dharmaraj, and came across his blog. It was minimalistic, and barely contained images, but the blog posts were great. And what intrigued me was the small yellow icon with a word POSTEROUS at the top of the blog. So I dug into it, and that was how I chanced upon the Posterous way of doing things. Incidentally, Posterous was funded by Y-combinator, of which Satish was part of (not too sure). Incidentally, Satish is an investor in Posterous. This was in the first week of December, 2009.
POSTEROUS
Posterous is simple. Dead simple.
Posting
Email stuff to post@posterous.com, and the contents are posted to your Posterous blog. You could configure Posterous to autopost to any or all of your social sites (facebook, twitter, wordpress, youtube, flickr and a ton of others). However, what’s great about autoposting is Posterous always does the right thing. If you had emailed a pic, it is automatically uploaded to flickr, facebook and to Posterous. Emailing a video would upload it to Youtube, Vimeo and to Posterous. And this in turn is posted to your facebook wall and twitter account, with a link back to your posterous blog. It might not seem much in writing, but in actual use, it is a terrific workflow.
You can also post stuff via the Posterous bookmarklet. Drag the bookmarklet to your bookmarks bar in your browser and you’re good to go. While browsing any page on the web, all one has to do is select all the content they want and hit the bookmarklet button. A window pops up asking you to add a comment, edit the post, and even select the autoposting services. Almost instantly after you post it, it appears on the Posterous blog. Now check your twitter and facebook accounts, and the link is already there. Wow! This kind of a workflow would take atleast 5-10 plugins in Wordpress, and it still wouldn’t be seamless.

















